Grandpa Goes Wild - 2013 Taco Bell Game Day Commercial Teaser

What comes to your mind when you hear the phrase LIVE MÁS?  How does this phrase make you feel?  Does it make your feel uncomfortable?  Excited?  Happy?  Anxious?  Adventurous?  I am not a Spanish speaker, but I understand enough to know that this means Live More.  I like this phrase.  Live more. What does "Live More", or "LIVE MÁS" mean to you?  This phrase comes to mind: Live, Love, Laugh.  But most importantly, Live.

I want to live my life in a way that I don't have to look back and wished that I have lived more.  I want to love each moment, cherish each moment and have fun through it!  My kids are growing up incredibly fast.  My oldest is turning ten in just a few months.  I'm not quite sure how this is possible but it goes fast.  I want his life, and the life of my other three kids to be full of living.  Full of life, fun, laughter, enjoyment and really living.  LIVE MÁS. To my ten year old, LIVE MÁS would include eating at Taco Bell every night. He loves the Taco Bell dorito Tacos!

Beginning today, Taco Bell® unveils a 60-second online teaser video in anticipation of its 60-second brand Super Bowl commercial.  The LIVE MÁS® brand commercial is titled “Viva Young” and is scheduled to debut during the third quarter of the game broadcasted Feb. 3, 2013 on the CBS Television Network.

You can watch the fun teaser at the end of this post with 87 year-old Bernie Goldblatt showing us that anyone at any age can LIVE MÁS®.  This fun teaser is called "Grandpa Goes Wild" and after watching it, I definitely want more adventure in my day!  Haven't you always wanted to do something like Grandpa Bernie and just live?  

This fun teaser video gets us ready for the 60-second brand Super Bowl commercial.  In the spot, main character, 87 year-old Bernie Goldblatt along with his friends, will take viewers on an unforgettable night depicting that anyone at any age can LIVE MÁS®. The commercial will be set to the music of Taco Bell Feed the Beat® artist and six-time GRAMMY® Award nominee fun.’s “We Are Young,” which will be sung in Spanish.

Get on the edge of your seat, and get ready to Live Mas with Grandpa Bernie in “Grandpa Goes Wild.” In this teaser it shows Goldblatt sneaking his suped-up motorized scooter into a football stadium to let loose, do some tricks like making “donuts” on the field, knocking over water coolers, yardage signs and a tackling dummy, all while escaping from security.  

I love that it says at the end, "Do not do this.". :) Wow. That is wild. :) If Grandpa Bernie at 87 can let loose and have some fun, I definitely can! I think we all should Live Mas with Taco Bell!

Taco Bell fans and consumers can also find out more about “Goldblatt” through the online
teaser that is being released on the brand’s YouTube channel (www.youtube.com/tacobell) entitled “Grandpa Goes Wild.”